Why does an ECommerce business need SEO?


What Is SEO for E-Commerce

SEO for e-commerce is a strategy that helps web retailers rank higher in search engine results. A well-designed and optimized website with high-quality content ideas will rank better in search engines such as Google, increasing your store’s visibility and driving traffic. In other words, SEO for e-commerce concentrates on optimizing your site, which makes it easier to get leads and conversions.

However, unlike SEO for content creation websites, SEO for e-commerce is more than just adding keywords, writing blog posts, and gaining links. You need to understand how search engines work and what they reward. That means having a working knowledge of SEO for e-commerce, considering Google’s guidelines, analyzing buyer intent, and implementing it strategically.

Now, you know how to work effective SEO into your e-commerce advertising campaign. To do this, you need to realize that the easiest, least expensive route is to involve an SEO expert in your website design from the very beginning. There are so many aspects of your e-commerce website that will affect your rankings in the search results, so you really need a professional to make sure your site is completely optimized.

SEO Benefits for Ecommerce

1. Driving brand awareness. Most e-commerce sites need search engine optimization for low-cost brand awareness. An appearance on the first page of search results or in Google’s Answer Box could be the first time a shopper has stumbled across your brand or could trigger her to remember that she once visited your site. Moreover, some searchers view ranking well as an endorsement, which improves their likelihood to click on a top result.

2. Filling the marketing funnel. The traditional marketing funnel awareness, interest, desire, action relies on a steady stream of new shoppers. SEO plays a critical role in driving lower-cost top-of-funnel traffic at the awareness stage. But SEO plays a role in the other stages, as well. As shoppers continue their journey from awareness to interest (research) to action (purchase), the Commercial intent revealed in their keyword choices moves from informational to transactional. Targeting the correct intent at the ideal points in your site influences shopper movement to the next phase, increasing the likelihood of conversion.

3. Elevating content. It makes sense to advertise for a Primary keyword with high transaction intent. But the value of other content such as blog posts, buyers’ guides, and how-to articles is not immediate. A Content Marketing Strategy can yield substantial increases in traffic at little cost. It requires only an understanding of what people search for (based on Long-Tail keyword Ideas), an ability to optimize Long-Form content, access to your content management system, and time.

4. Expanding remarketing audiences. Once shoppers land on your site through Organic Search (or other channels), your paid search team can place cookies for remarketing campaigns. You can then expose display ads to those shoppers when they leave your site and continue their journeys. The more people you drive to your site, the larger your remarketing audiences will be. SEO remarketing makes even more sense when you consider visits to the content at the top of the funnel. As shoppers traverse the web, they’re passively reminded that your brand provided them something of value.

5. Capturing the long tail. Fifteen percent of search queries are new Google has never seen them before. These obscure one-time phrases make up part of the long tail, which comprises queries that individually drive a few searches but represent nearly 40 percent of the total. And long-tail keywords tend to have a higher Conversion Rate Optimization than other keywords.

6. Improving the user experience. A strong user experience drives conversions. SEO helps understand shoppers and thus optimize your site’s usability. That, in turn, can improve rankings. Ecommerce Keyword data provides a window into shoppers’ desires. They want something; that’s why they’re searching. Sites that fill that desire quickly are more likely to make the sale. That same data helps understand how shoppers think or speak about their desires. Using their Target keywords on your site can improve the experience.

Also, providing a quality user experience is a key ranking factor, especially for Google. If searchers click to your site in large numbers but then immediately return to search results, Google assumes your site isn’t relevant for that query or is otherwise undesirable. And that behavior can hurt rankings.

7. Lowering paid search costs. The content you optimize for SEO should also benefit Google Ads campaigns, presuming you collaborate on the phrases that drive value for organic and paid search. Google’s Quality Score measures the relevance of ads to landing pages, to determine the cost per click. Optimized landing pages mean better Quality Scores, lower click costs, and higher performance in organic search.

8. Creating lasting value. SEO is an investment in long-term performance. Unlike advertising, its value does not stop when the campaign ends. But SEO is not a one-and-done endeavor. It’s a never-ending cycle of optimization projects, each focusing on the content, design, or technology that makes up your site. Each project will likely have long-term value, elevating organic search performance for months or years.

Why Choose Us?

We’re Ecommerce SEO experts and we take pride in delivering outstanding customer experience and user experience, too. We believe in building long-term relationships with clients because happy customers mean repeat business. Our team works hard to understand your needs and implement strategies that will grow your Online Business.

Feel free to email or call us and find out what we can do for you. We are motivated to offer a consultation for your requirements. Let’s work together on AMAZING content.

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