Technical SEO refers to improving the technical aspects of a website in order to increase the ranking factor of its pages in the search engines. Making a website faster, easier to crawl, and understandable for search engines are the pillars of technical optimization. Technical SEO is part of on-page SEO, which focuses on improving elements on your website to get higher search rankings.
Why should you optimize your site technically?
Google and other search engines want to present their users with the best possible results for their search queries. Therefore, Google’s robot (search engine crawler) crawls and evaluates web pages on a multitude of factors. Some factors are based on the user’s experience, like how fast a page loads. Other factors help search engine bots grasp what your pages are about. This is what, amongst others, structured data does. So, by improving technical aspects you help search engines crawl and understand your site. If you do this well, you might be rewarded with higher Search Engine rankings or even rich results.
But don’t forget that if you’re trying to only impress search engines by focusing excessively on the technical Issues of your web page, you might be missing out on some important factors. Websites should work well — be fast, clear, easy to use — for their users in the first place! Luckily, building a strong technical foundation usually means having a good user experience and a great search engine result page (SERP).
Why Is Technical SEO Important?
Many website owners know the importance of on-page SEO and content marketing, but overlook technical SEO because it seems “complicated”. But, in fact, technical SEO is critical because it helps search engines crawl your site and rank it in the search results, to begin with.
Technical SEO involves all the components that make your website fast, mobile-friendly, easy to navigate, user-friendly, and functional. Without it, you might have an attractive site that loads slowly, isn’t usable on a mobile user, doesn’t direct users to the information they need, or malfunctions when users try to contact you or buy your products.
What Are the Benefits of Technical SEO?
Websites have a lot of moving parts, so the success of your website marketing depends on optimizing your website to be fast, functional, and user-friendly.
One such component is technical SEO, which is a subcategory of search engine optimization that involves optimizing the infrastructure of your website.
Technical SEO is important because it essentially ensures that your website is easy to navigate and is free of any technical SEO issues that prevent it from being understood and ranked by search engines. You should implement a technical SEO strategy to attract organic traffic and turn that traffic into customers.
Important aspects of technical SEO Checklist:
- Use SSL
- Ensure your site is mobile-friendly Website
- Speed your site up
- Fix duplicate content issues
- Create an XML sitemap
- Consider enabling AMP
- Add structured data markup to your website
- Register your site with Google Search Console and Bing Webmaster Tools
Why Choose Us?
We’re performance experts and we take pride in delivering outstanding customer satisfaction and user experience, too. We believe in building long-term relationships with clients because happy customers mean repeat business. Our team works hard to understand your needs and implement strategies that will grow your online presence.
Feel free to email or call us and find out what we can do for you. We are motivated to offer a consultation for your requirements. Let’s work together on High-Quality content.