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E-commerce SEO

What is E-commerce SEO

Solomon Designs Best Practices

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    E-commerce SEO

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    What is E-commerce SEO

    SEO for e-commerce is a strategy that helps web retailers rank higher in search engine results. A well-designed and optimized website with high-quality content will rank better in search engines such as Google, increasing your store’s visibility and driving traffic. A well-ranked page will receive more traffic, so you want your page to rank as high as possible.

    Ecommerce SEO usually involves optimizing your headlines, product descriptions, metadata, internal link structure, and navigational structure for search and user experience. Each product you sell should have a dedicated page designed to draw organic traffic from search engines.

    For your web pages to rank higher in SERPs, you need to ensure your website is optimized for search engines from the Target keywords you use to the technical setup of your web store, and whether your web store is mobile friendly all have a huge impact on SEO optimization.

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    E-Commerce SEO with Solomon Designs Best Practices

    While it might seem like a huge challenge to build your SEO rankings, you can make a positive start by letting us, Solomon Designs, apply some best practices. In time, this increases your chances of visibility and gaining more organic leads and customers.

    Keyword Research 

    The core of any effective eCommerce SEO optimization strategy starts with keyword research. Making sure you are targeting the primary keyword is essential to your SEO efforts. Focusing on the wrong target keyword stuffing can negatively impact your impressions and bring low-converting traffic to your business. Like with all SEO campaigns, e-commerce SEO should begin with keyword research. Informational keyword intent is used in SEO to describe the type of information the searcher is looking for. Ecommerce Keyword intent is the intention behind a search query. You can identify it by looking at the specific phrases and terms people use when looking for an item online. Use keyword research to create highly relevant page URLs and subdirectories.

    Ecommerce Site Architecture

    How the pages on your site are organized and structured affects your search engine rankings. It also affects your user experience (UX). Basically, you want to make it easy for actual visitors and search engines to find stuff in your store. Ecommerce site architecture, or structure, is how you set up your navigation, category pages, and product pages. At its core, it’s about getting the best, most relevant content in front of users and reducing the number of times they have to click to find it. Make it simple and scalable. No page should take more than three clicks to get to from any other page.

    Content

    Optimize your content with search terms for which you would like to be found: including your URL, H1 header, content, meta description, and meta title. Help Google understand and appropriately present your content by providing explicit information about the meaning of your page with structured data. A flat website architecture ensures that most of your content lives within 3 clicks from the homepage. This type of structure enables users to find your product pages more quickly. It also ensures that PageRank flows more efficiently through your site.

    User experience

    Google leverages user statistics to determine which sites will rank on their search engine and in which order. This includes time on page, bounce rate, conversion rate, load time, etc. Ultimately, they want to know: can users find what they are looking for? Are you a reliable source of information? Proving so to Google can mean ranking on their first page of search results. And with 75% of people never looking past page 1 for their answer, this can add major value.

    Link building

    You need to think about which internal links (from within your website) and external links (from other sources) you link to and from. You also need to keep on top of other resources linking back to you for authority.  Internal links are an important element within your e-commerce SEO strategy. They indicate topical relevance between pages which adds more context. They also help search engines understand which of your pages are more popular or useful. These internal linking best practices will make your SEO much more efficient.

    Optimize For Mobile

    If your site isn’t mobile-optimized, you’re at a serious search disadvantage. Evolving user habits make responsive design essential from both an SEO and user experience perspective.

    Add Customer Reviews

    Search engines treat customer reviews as new website content and engagement, which are all factors that influence rankings. Improve your eCommerce SEO strategy by adding customer reviews to significantly improve the user experience by adding third-party credibility to your business.

    Create Dynamic Meta Descriptions

    The meta description appears directly below a page title in the SERPs. Google doesn’t read what you write in the meta description, but your customers do. In addition to the title and the URL, it’s the only information they have on your site before they decide whether or not you get their click.

    For eCommerce sites that offer thousands of products that often get replaced seasonally, finding a way to write engaging meta descriptions at scale is a challenge. Some companies invest the time creating a unique description for every page, but that’s not feasible if you’re a small business or major department store retailer.

    Technical setup

    Optimize the technical part of your web store: for example HTTPS, mobile-friendliness, page speed, indexation, XML sitemap (this is the index for Google), etc.

    WHAT PEOPLE SAY ABOUT SOLOMON DESIGNS

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    Feel free to email or call us and find out what we can do for you. We are motivated to offer a consultation for your requirements. Let’s work together on AMAZING Content.

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    FAQ

    We answer the most common questions about Web Design

    How to Map the Right Keywords to Your Pages

    You want to avoid highly competitive keywords that are almost impossible to rank on. When it comes to SEO for new e-commerce stores, this is critical to remember. Instead, prioritize ranking for less competitive keywords on particular product and category pages to get your brand noticed in the SERPs. Identifying keywords on a page-by-page basis is recommended but time-consuming. Therefore, it is advised you start with the most important pages on your site, using Google Analytics data or the SEMrush Organic Research tool to help you do this.

    How To Perform Technical SEO Audits For Ecommerce Websites

    SEO isn’t just about keywords. There’s a technical side as well, which includes things like site speed, user experience, mobile-friendliness, and working links. In the end, it’s really just about providing the best possible experience for your users. Again, that’s what Google ultimately cares about.

    Why do e-Commerce businesses need SEO?

    SEO offers several benefits for companies in numerous industries and it’s especially important for e-commerce businesses. With e-commerce SEO, you can reach more qualified leads. These are the shoppers most likely to buy your product, which translates to more sales and revenue for your company. SEO helps you reach this group of shoppers by optimizing your website for the keywords they’re using.

    Why is search engine optimization (SEO) important?

    These days not being on the first page of Google for your most important keywords isn’t an option. It’s mandatory. Think of it this way: A website is essentially an interactive multimedia advertisement for your business. Before that advertisement can be effective, you have to send it out. By implementing SEO strategies and tactics on your website, you make it easy for web surfers to find your site and see what your business has to offer. An outstanding website is great to have, but potential customers must be able to find it easily! Learn more about how search engines and SEO work with Solomon Designs.

    How can we begin a search engine optimization campaign for my website?

    Let’s discuss your needs. You can fill out our form or call us. We’ll explain our SEO services and give you more information based on your type of business, your website, and your goals. Remember, each SEO campaign is customized for your website goals and developed to meet your expectations.

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