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What is E-commerce SEO

SEO for e-commerce is a strategy that helps web retailers rank higher in search engine results. A well-designed and optimized website with high-quality content will rank better in search engines such as Google, increasing your store’s visibility and driving traffic. A well-ranked page will receive more traffic, so you want your page to rank as high as possible.

Ecommerce SEO usually involves optimizing your headlines, product descriptions, metadata, internal link structure, and navigational structure for search and user experience. Each product you sell should have a dedicated page designed to draw organic traffic from search engines.

For your web pages to rank higher in SERPs, you need to ensure your website is optimized for search engines from the Target keywords you use to the technical setup of your web store, and whether your web store is mobile friendly all have a huge impact on SEO optimization.

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Link building

You need to think about which internal links (from within your website) and external links (from other sources) you link to and from. You also need to keep on top of other resources linking back to you for authority.  Internal links are an important element within your e-commerce SEO strategy. They indicate topical relevance between pages which adds more context. They also help search engines understand which of your pages are more popular or useful. These internal linking best practices will make your SEO much more efficient.

Optimize For Mobile

If your site isn’t mobile-optimized, you’re at a serious search disadvantage. Evolving user habits make responsive design essential from both an SEO and user experience perspective.

Add Customer Reviews

Search engines treat customer reviews as new website content and engagement, which are all factors that influence rankings. Improve your eCommerce SEO strategy by adding customer reviews to significantly improve the user experience by adding third-party credibility to your business.

Create Dynamic Meta Descriptions

The meta description appears directly below a page title in the SERPs. Google doesn’t read what you write in the meta description, but your customers do. In addition to the title and the URL, it’s the only information they have on your site before they decide whether or not you get their click.

For eCommerce sites that offer thousands of products that often get replaced seasonally, finding a way to write engaging meta descriptions at scale is a challenge. Some companies invest the time creating a unique description for every page, but that’s not feasible if you’re a small business or major department store retailer.

Technical setup

Optimize the technical part of your web store: for example HTTPS, mobile-friendliness, page speed, indexation, XML sitemap (this is the index for Google), etc.

E-Commerce SEO with Solomon Designs Best Practices

While it might seem like a huge challenge to build your SEO rankings, you can make a positive start by letting us, Solomon Designs, apply some best practices. In time, this increases your chances of visibility and gaining more organic leads and customers.

Keyword Research 

The core of any effective eCommerce SEO optimization strategy starts with keyword research. Making sure you are targeting the primary keyword is essential to your SEO efforts. Focusing on the wrong target keyword stuffing can negatively impact your impressions and bring low-converting traffic to your business. Like with all SEO campaigns, e-commerce SEO should begin with keyword research. Informational keyword intent is used in SEO to describe the type of information the searcher is looking for. Ecommerce Keyword intent is the intention behind a search query. You can identify it by looking at the specific phrases and terms people use when looking for an item online. Use keyword research to create highly relevant page URLs and subdirectories.

Ecommerce Site Architecture

How the pages on your site are organized and structured affects your search engine rankings. It also affects your user experience (UX). Basically, you want to make it easy for actual visitors and search engines to find stuff in your store. Ecommerce site architecture, or structure, is how you set up your navigation, category pages, and product pages. At its core, it’s about getting the best, most relevant content in front of users and reducing the number of times they have to click to find it. Make it simple and scalable. No page should take more than three clicks to get to from any other page.

Content

Optimize your content with search terms for which you would like to be found: including your URL, H1 header, content, meta description, and meta title. Help Google understand and appropriately present your content by providing explicit information about the meaning of your page with structured data. A flat website architecture ensures that most of your content lives within 3 clicks from the homepage. This type of structure enables users to find your product pages more quickly. It also ensures that PageRank flows more efficiently through your site.

User experience

Google leverages user statistics to determine which sites will rank on their search engine and in which order. This includes time on page, bounce rate, conversion rate, load time, etc. Ultimately, they want to know: can users find what they are looking for? Are you a reliable source of information? Proving so to Google can mean ranking on their first page of search results. And with 75% of people never looking past page 1 for their answer, this can add major value.

Why choose us?

We’re performance experts and we take pride in delivering outstanding customer experience and internet user experience, too. We believe in building long-term relationships with clients because happy customers mean repeat business. Our team works hard to understand your needs and implement strategies that will grow your online presence.

Feel free to email or call us and find out what we can do for you. We are motivated to offer a consultation for your requirements. Let’s work together on AMAZING Content.

Contact us now to schedule a free consultation via Zoom, Skype, or Google Meet to discuss your next website design project.

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WHAT PEOPLE SAY ABOUT SOLOMON DESIGNS

The website was up and running on time and there was support every step of the way.

ANGELE & PHILLIPE ROSENBERG

WHYNOTART.COM

We really boosted our business with this fresh and modern Web Site.

TRICYCLE TEAM

TRICYCLE.GR

Kostas was amazing to work with. Excellent communication skills and very knowledgable. He was also extremely patient with us because we had some hiccups on our end. Would recommend him to anyone.

Bobby Palmer

Kostas can be trusted as a person to do what needs to be done if you communicate honestly and openly with him. My job became a real challenge and he handled it with professionalism and creativity to get me a better outcome than I could have imagined was possible. He stayed on budget and worked really hard around the clock to do an amazing job. I am super thankful to him and will definitely be using him again.

Shauna Naylor

hypnotherapyinsheffield.co.uk / healthandhealingsheffield.co.uk

Kostas kept to my ambitious schedule and is proficient in WordPress skills. This is my first experience with Upwork and it was positive.

Terry Little

tlittle.com

Kostas is amazing! Would highly recommend his services! Knows his stuff! Highly knowledgeable and timely! Trust him! I’ll be using him again, that’s for sure!

Joe Recchia

elitesolarconcepts.com

I’ve used Kostas for several projects and each time he gets the job done to the highest standard. He works to get the best result, not the easiest result. Well worth every penny and he’s competitive with his fee. Thumbs up from me for the fourth project now.

Shauna Naylor

hypnotherapyinsheffield.co.uk

Kostas did an excellent job on our website. I could not be happier with his work. His pricing was fair, his quality of work was exceptional, and he was a diligent problem solver. Looking forward to working with him again in the future.

Izzy Traub

vfxlosangeles.com

The website was up and running on time and there was support every step of the way.

ANGELE & PHILLIPE ROSENBERG

WHYNOTART.COM

The website was up and running on time and there was support every step of the way.

ANGELE & PHILLIPE ROSENBERG

WHYNOTART.COM

The website was up and running on time and there was support every step of the way.

ANGELE & PHILLIPE ROSENBERG

WHYNOTART.COM

The website was up and running on time and there was support every step of the way.

ANGELE & PHILLIPE ROSENBERG

WHYNOTART.COM

The website was up and running on time and there was support every step of the way.

ANGELE & PHILLIPE ROSENBERG

WHYNOTART.COM

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