What is Google PageSpeed Insights Optimization?
PageSpeed Insights is an online Google tool
Google pagespeed insights optimization
What is Google PageSpeed Insights Optimization?
PageSpeed Insights, also known as PSI, is an online Google tool that evaluates the loading speed of a web page.
Entering a URL and hitting “Analyze” will quickly get you a detailed report of what’s slowing that web page based on two parameters, complete with recommendations on how to fix it.
Page Speed Insights measures and evaluates the performance score of a page for mobile devices and desktop devices. It fetches the URL twice, once with a mobile user-agent, and once with a desktop-user agent. This makes PSI an intuitive and simple-to-use solution, not to mention it’s free.
Google then provides an overall score out of 100, based on several performance monitoring best practices. Google PageSpeed Insights score along with this result and you’ll also see several Recommendations from Google on how to improve your performance and therefore, your PageSpeed Insights score as well.
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How Google Uses PageSpeed Insights
In addition to influencing your site’s User Experience (UX), performance also plays a role in SEO. Given that PageSpeed Insights is run by the world’s largest and most popular search engine, it stands to reason that your score might have some effect on your Search Engine Results Page (SERP) rankings and at least on Google itself.
The reality is that Google does use PageSpeed Insights to determine rankings. Site speed is a ranking factor. Your performance test score can give you a pretty good idea of where you stand on that front.
However, Google takes into consideration more than just the number in the circle at the top of your Load Speed results. Hitting a 100/100 won’t guarantee you a top spot on the SERPs.
What is Website Performance?
Website performance measures how quickly the pages of a website load and display in the web browser. Web performance optimization is the practice of improving website performance by various methods as faster websites are said to be higher-performing.
Good website performance is a cornerstone of any successful website because it’s the first event that all visitors experience. First impressions influence how users feel about a website, its associated business, and its organization.
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What to consider
Reducing overall load time
How long does it take the files required to render the website to download onto the user’s computer? This tends to be affected by latency, how big your files are, how many files there are, and other factors besides. A general strategy is to make your files as small as possible, reduce the number of HTTP requests made as much as possible, and employ clever loading techniques (such as preload) to make files available sooner.
Making the site usable as soon as possible
This basically means loading your website assets in a sensible order so that the user can start to actually use it really quickly. Any other assets can continue to load in the background while the user gets on with primary tasks, and sometimes we only load assets when they are actually needed (this is called lazy loading). The measurement of how long it takes the site to get to a usable start after it has started loading is called time to interactive.
Smoothness and interactivity
How fast a website seems to the user has a greater impact on user experience than how fast the website actually is. How a user perceives your performance is as important, or perhaps more important than any objective statistic, but it’s subjective, and not as readily measurable. Perceived performance is a user perspective, not a metric. Even if an operation is going to take a long time (because of latency or whatever), it is possible to keep the user engaged while they wait by showing a loading spinner, or a series of useful hints and tips.
Web performance involves measuring the actual and perceived speeds of an application, optimizing where possible, and then monitoring the performance, to ensure that what you’ve optimized stays optimized. This involves a number of metrics that can indicate success or failure and tools to measure those metrics.We can help:
Why Choose Us?
We’re Web Performance experts and we take pride in delivering outstanding customer experience and user experience, too. We believe in building long-term relationships with clients because happy customers mean repeat business. Our team works hard to understand your needs and implement strategies that will grow your online presence.
Feel free to email or call us and find out what we can do for you. We are motivated to offer a consultation for your requirements. Let’s work together on AMAZING content.
We answer the most common questions about Web Design
Google PageSpeed Insights is one of Google’s tools to measure and improve your site’s performance on mobile and desktop devices. The Google PageSpeed score is determined by Lighthouse, an open-source tool powered by Google’s team. Lighthouse runs different audits, including a performance one. After running the performance audit and assessing several metrics, Lighthouse will determine the Performance score that is the same score that Google PageSpeed provides.
The only difference between Google PageSpeed Insights mobile vs. desktop is the score you can get. Getting a good PageSpeed mobile score is more complicated than achieving the same score on a desktop. It’s because the connection on mobile is slower. Simple as that.
Yes, Google PageSpeed Insights is now pretty reliable and accurate when measuring the full user experience on your site. Thanks to the different metrics included, it gives you an accurate overview of how users interact with your site.
The speed of your website has a direct impact on SEO and conversion rates. Not taking the time to make improvements can be a costly mistake. Users are far more likely to bounce from a slow website, and the probability of this happening increases by over 100% if a page load time goes from just 1s to 6s. There is a real need for speed, and Google’s free PageSpeed Insights tool is a fantastic resource to help you find and fix issues that could be slowing your site down.
What may be the easiest way to boost your page speed insights’ conversion rate has nothing to do with improving your headline or changing the color of your CTA button. Instead, it’s about delivering a faster user experience. Research from Google has uncovered a connection between conversion rate and load time. It also reveals you may be losing half your prospects to a lagging post-click landing page.
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