What Is SEO / Search Engine Optimization?

SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.

How does SEO work?

Major Search engines such as Google or Bing use bots to crawl pages on the web, going from site to site, collecting information about those pages, and putting them in an index. This “searchable” database called index helps people quickly locate any kind of resource they want, whether it be a book, movie, news story, etc.

The Search Engine Algorithms analyze pages in the index, taking into account hundreds of search engine ranking factors or signals, to determine when the order pages should appear in the search results for a given query. The Algorithm knows everything there is to know about each individual search query in the “library” and can help you find the answer to any question you may ask.

Success factors related to SEO performance are often used as proxies for aspects of the user experience. It’s how search bots estimate exactly how well a website or web page can give the searcher what they’re searching for. As you can’t pay search engines to get higher organic search rankings, that means SEO experts have to put in the work.

That’s where Solomon Designs, come in.

Our SEO expert organizes the factors into six main categories and weights each based on its overall importance to SEO. For example, relevant content quality and relevant keyword research are key factors of online content optimization, and crawlability and speed are important sites architecture factors.

The search engine crawlers are designed to surface relevant, authoritative pages and provide users with efficient search intent. Optimizing your site and types of content with these factors in mind can help your pages rank higher in the search results.

Why are SEO techniques important for marketing?

SEO is a fundamental part of digital marketing because people conduct trillions of searches every year, often with commercial intent to find information about products and services.

Search intent is one of the most important sources of search engine traffic for brands and complements other marketing channels like display ads and social media. Being able to attract more visitors from organic searches means having more organic search traffic, which translates into increased revenue.

However, the search intent results have been evolving over the past few years to give users more direct answers and information that is more likely to keep users on the results page instead of driving them to other websites.

In sum, an SEO strategy is the foundation of a holistic marketing ecosystem. When you understand what your website users want, you can then implement that knowledge across your campaigns (paid and organic traffic), across your website, across your social media properties, and more.

Why Choose Us?

We’re performance experts and we take pride in delivering outstanding customer experience and user experience, too. We believe in building long-term relationships with clients because happy customers mean repeat business. Our marketing team works hard to understand your needs and implement strategies that will grow your online presence.

Feel free to email or call us and find out what we can do for you. We are motivated to offer a consultation for your requirements. Let’s work together on High-Quality content.

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