What is Web Hosting?

There is always the possibility that this is the first time you actually wonder about this. It’s very simple: What is a website? Essentially, it’s a lot of electronic files that need to be stored somewhere, in order for the whole world to have access to them and basically navigate through it. Since you cannot store them in your hard disc, you have to find a “server” that you trust and a hosting provider to “host” the files on this server. There are plenty of hosting providers with many different kinds of servers, some of which are just parts of datacenters, which is basically a lot of servers. When someone-somewhere visits your website, they actually see these files by using Read more…

The importance of Web Design #5

Web design is extremely important for a website as it can either lift it to the top, or bury it to the bottoms of rankings. And here is why: #5 Call To Action Even if you have the most awesome website in the known universe, you still need your web designer to do something extremely important: Call To Action. Your website visitors are finally there, they’re looking around and they haven’t left within the first 15 seconds. Now is your chance to have them do the one thing you want from them. What is that? Well, that depends. You might want them to subscribe to your newsletter or fill a contact form, maybe use a special discount, download a gift Read more…

The importance of Web Design #4

Web design is extremely important for a website as it can either lift it to the top, or bury it to the bottoms of rankings. And here is why: #4 Customer Service Once upon a time, people would either call a business or physically go there, in order to interact and see if they are willing to cooperate with them. If they would call, the person that would answer the phone should be polite, cooperative and willing to offer the best possible service. If they would visit, the welcoming area and the reception would prepare them about what they should expect. A clean, professional and beautiful environment always prepares for the quality of customer service the business can offer. At Read more…

The importance of Web Design #3

Web design is extremely important for a website as it can either lift it to the top, or bury it to the bottoms of rankings. And here is why: #3 First Impression The moment you click on a web address and see the website that appears in front of you, a first impression is immediately created. This first impression is fundamentally formed by the layout. It can either be appealing to the users who will engage with it, or it can be the opposite and send them away. Moreover, your website design and development shows how seriously you take your business and the quality of your aesthetics. What this means, is that if your website has unappealing design and it Read more…

The importance of Web Design #2

Web design is extremely important for a website as it can either lift it to the top, or bury it to the bottoms of rankings. And here is why: #2 SEO The human brain learns how to read quickly from a young age and a simple way to do this is by looking for the most important information at the top left area of a website, a book, or a magazine. The smart web designer will know where to put the right info, so as to make navigation as easy as possible for the visitors. Arranging your website properly will then lead to better SEO, as the most essential keywords should be put exactly there: at the HTML text your Read more…

The importance of Web Design #1

Web design is extremely important for a website as it can either lift it to the top, or bury it to the bottoms of rankings. And here is why: #1 Navigation It is definitely the most important part of a website, as it can either help a visitor find his way and decide to return, or it can confuse the visitor and send him/her directly to a competitor. Especially if your website consists of many pages, you should be extra careful considering your web design. A typical website navigation should be pretty obvious through labels or a navigation bar. However, that’s not always the case. As we try to differentiate our website from the others, we often choose alternative ways Read more…

Why SEO? #7

SEO seems to be the talk of the town lately and there are reasons for this. Do you want to know why? #7 Branding SEO means “Search Engine Optimization” and it is the procedure of increasing both the quality and quantity of website traffic, through non-paid (organic) search engine results. If you have read what we wrote in the 6 previous articles, then you are by now aware that in order to get more clicks and ultimately more clients, you need SEO. What you do not know yet, is that these clicks are also building your brand. The more people see your website, the more visible it becomes. In other words, SEO is also doing your branding for you, by Read more…

Why SEO? #6

SEO seems to be the talk of the town lately and there are reasons for this. Do you want to know why? #6 Competition SEO means “Search Engine Optimization” and it is the procedure of increasing both the quality and quantity of website traffic, through non-paid (organic) search engine results. If you consider that half website traffic comes from organic search, another 35% comes from various other ways (like references and links), third is paid search and social media come last, then you’d better start using SEO tomorrow. One thing is for sure, your competitors are using SEO and they’re attracting all your potential clients. If you want to enjoy some of this pretty big piece of pie, we advise Read more…

Why SEO? #5

SEO seems to be the talk of the town lately and there are reasons for this. Do you want to know why? #5 Know your Customers SEO means “Search Engine Optimization” and it is the procedure of increasing both the quality and quantity of website traffic, through non-paid (organic) search engine results. Quality SEO will bring traffic to your website, which means that more people will click it and wonder around its pages. Through Google Analytics, the tool that is used to analyse this traffic, you can learn various and incredibly valuable information about your potential customers. You can see their gender, age, location, device used, what they searched for originally, when they are more active and many more. This Read more…

Why SEO? #4

SEO seems to be the talk of the town lately and there are reasons for this. Do you want to know why? #4 Return of Investment SEO means “Search Engine Optimization” and it is the procedure of increasing both the quality and quantity of website traffic, through non-paid (organic) search engine results. SEO is the cheapest and the best way to advertise your website. What quality SEO basically does, is that it sees the progress and the efforts of your business and translates it into clicks by the people you want. SEO is more effective than offline advertising and internet marketing and the reason is very simple: It does not aggressively market products to people who are peacefully watching TV Read more…