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B2B Website Design

The Solomon Designs B2B website team focuses on

B2B Website Design Best Practices

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    B2B Website Design


    Website Design

    The Solomon Designs B2B website team focuses on building websites that streamline content and feature efficient navigation, so your brand message gets across quickly and clearly. The website content needs to be timely and relevant content that turns website visitors into engaged prospects.

    Our design team ensures your B2B website design is easily scalable so that you can integrate more functionality and content down the road with no issues. 

    Your website has little value if no one can find it. Our B2B website design, content strategy, and development are executed with the latest SEO best practices in mind so you’re ranking more prominently for target search terms. We identify geo-targeted and industry-specific keyword phrases that help you rank more quickly. We want your B2B website design to not only be beautiful but to also be a gateway to new clients.

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    What is a B2B Website?

    A business-to-business (B2B) website is a company website that intentionally speaks to business professionals. Unlike a straightforward business-to-customer (B2C) website, great B2B Businesses need to target multiple decision-makers from different levels in a company without losing focus or sacrificing relevance.

    Every business website should cover the fundamental bases of effective e-commerce website design. Study after study confirms that website effectiveness (i.e. conversions generated) is directly related to website design.

    B2B Website Design Best Practices

    User Experience is everything in today’s digital world. If a website is too difficult to navigate or clumsy in its design, then its bounce rate metrics are going to be through the roof.

    UX is critical in order to increase targeted B2B Site traffic and enable your company’s new website to appropriately convert leads. That way, you can achieve an additional boost and achieve a greater amount of traffic.

    The use of tablets and smartphones increases every day, and searches and purchases online are increasingly being conducted through smartphones and tablets. So if a company doesn’t already have a mobile-friendly website, it’ll lose many potential customers, because they aren’t able to easily navigate your company’s website from a mobile device.

    The development of an impactful user experience must rely on your company’s buyer personas in order to ensure your B2B company redesign focuses on optimizing lead conversion rates. User research is one of the most vital elements of UX design.

    At Solomon Designs, we’re following B2B website design best practices that prioritize getting more website traffic to convert into a marketing qualified lead.

    All professional Web Design involves a lot of technical elements that, for various reasons, may fail at one time or another. When these failures occur, you need a timely response, which is what Solomon Designs can provide, allowing you to focus on your core business instead of trying to figure out what went wrong.


    B2B Strategy

    A website needs a purpose in order for it to be of any use, both to its owner and its visitors. That’s why having a clear, solid strategy in place for it. There should always be a great deal of research performed on who the ideal customer is. A great website is built to appeal to the desired customer’s interests, background, pain points, and goals.

    Buyer personas can vary from industry to industry, so it’s always a good idea to develop ones unique to your business. They’re meant to help recognize potential qualified leads by job role, pain points, and even budget.

    In a B2B Business, social proof like testimonials and case studies can actually be the last push a prospect needs toward making a purchase.  A company is going to see better business when they provide proof that previous customers were happy with them.

    We can help:

    Why choose us?

    A well-planned website requires a team of B2B marketing professionals brand strategists, web designers, web developers, content strategists, copywriters, and SEO experts in order to reach its full potential.

    Solomon Design employs a team of specialists on all B2B web design projects, creating an effective brand platform to attract and engage ideal prospective clients.

    Our team has worked on a range of B2B website designs and marketing strategies.

    We’re performance experts and we take pride in delivering outstanding customer experience and internet user experience, too. We believe in building long-term relationships with clients because happy customers mean repeat business. Our team works hard to understand your needs and implement strategies that will grow your online presence.

    Feel free to email or call us and find out what we can do for you. We are motivated to offer a consultation for your requirements. Let’s work together on High-quality Premium Content.


    We answer the most common questions about Web Design

    What are the best design styles for B2B websites?

    It really depends on what you’re trying to promote. A B2B website could be anything from a lead generation tool to a large-scale eCommerce platform. Choose a design style that best fits your needs to put yourself on the fast track to B2B success!

    Should our company work with a designer, developer, or web design agency?

    Who you work with will depend on your needs, budget, the scope of the project, and your objectives. If you are looking for a critical digital marketing platform to generate leads, you should invest in a partnership with a web design agency. If you have an accomplished, extensive design team familiar with web design, you may just need the help of a developer. 

    How long does a B2B website design project take?

    The length of time needed to design and launch a new B2B website depends on the scope of the project. The scope is defined by the number of pages, design elements, functionality, etc. For an average B2B web design with 20 standard pages, it takes about 16 – 20 weeks to design and launch the website from start to finish.

    What color schemes work well in B2B design?

    Instead of choosing a B2B website design concept based on its color scheme, think about the designs that allow you to communicate information in the best possible way, and that you can tweak to match your brand and objectives.

    Who needs to be involved in our B2B web design-build?

    We recommend having the fewest number of people involved in the project as possible since it streamlines the process and ensures cohesiveness. You’ll need a point person to work closely with the B2B design agency, a person who can review and provide feedback (for most companies this can be a few stakeholders), and a person who is authorized to provide approvals.


    If you have any questions regarding our WordPress Development Services or would like to have a chat about your project, our team is always happy to help.

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