What Is WordPress?
What Is WordPress?
WordPress is the world’s most popular content management system, which runs 35% of the entire internet and powers many of the websites you likely browse every single day.WordPress started out as a blogging platform in 2003 but quickly pivoted to become a powerful and flexible solution to run entire websites, and in 2020, it is also capable of being used as an eCommerce solution.
WordPress on its own isn’t a replacement for a solid SEO strategy, and while there is no denying that the CMS saves you time and helps you to adhere to best practices without experience, you need to understand that you need to put in the effort to rank your website on Google.
Contact us for a free quote:
hbspt.forms.create({ region: “na1”, portalId: “2957707”, formId: “bcf9f009-df1d-4cf1-8101-44a7ac23fba8” });
Typical WordPress SEO Challenges
In WordPress, the website’s front-end design and coding can significantly influence the outcome of the SEO efforts.
It’s crucial to collaborate with a WordPress SEO firm that possesses a deep knowledge of development to guarantee that your theme is optimized for search engines.
Selecting the appropriate plug-ins can be daunting. The design of your website and the volume of its pages and posts play a role in determining which plug-ins are suitable. Moreover, even top-tier WordPress SEO plug-ins require setup – they don’t automatically handle everything for you but facilitate the process. It’s a common misconception that merely installing a plug-in means it manages everything on its own.
The truth is that plugins mainly provide the tools to enhance SEO or make a website more SEO-friendly. However, someone still needs to actively engage in SEO practices to increase organic traffic.
Technical Updates & On-Site Optimization
In today’s digital age, businesses are tapping into the plethora of opportunities presented by platforms like Google. One such pivotal tool for businesses is the Google Business Profile. This profile allows businesses to be more visible on Google Search, providing a snapshot of their operations, including location, hours of operation, and even customer reviews. Visibility on search engines is crucial, but so is understanding the nuances of user interactions with your online presence.
Two key metrics that businesses often monitor are bounce rate and click-through rate (CTR). The bounce rate indicates the percentage of visitors who navigate away from the site after viewing only one page. A high bounce rate might suggest that users didn’t find what they were looking for, highlighting the need for better content or improved user experience. Conversely, CTR measures the proportion of users who click on a link to a website. A high CTR is often a testament to effective meta descriptions and compelling content, but it can also reflect successful advertising campaigns or powerful organic reach.
Understanding these metrics can provide a significant edge, but to outperform competitors, businesses often conduct a competitive analysis. This involves assessing competitors’ strengths and weaknesses in the market, helping brands position themselves more effectively. Part of this analysis includes studying content strategies, which brings us to the importance of content creation. A robust content creation strategy can engage users, reducing bounce rate and boosting CTR. This is where partnering with a digital marketing agency can be beneficial. Such agencies, armed with SEO experts and a suite of SEO tools, offer a holistic approach to online marketing. They not only produce high-quality content tailored for target audiences but also ensure that this content is optimized for search engines, increasing its visibility and reach.
At Solomon Designs, enhancing your website’s technical aspects to boost its rankings is our forte. From adjusting fundamental elements like title tags, header tags, and ALT tags to optimizing pages for Google’s featured results, there’s no development challenge our team can’t tackle. We’ll refine your website’s internal linking framework, ensure your SSL certificate is set up correctly, and perfect your on-site SEO. Moreover, we offer landing page development and custom coding services. As experts in on-site SEO, we ensure your website’s code is easily decipherable by Google.
WHAT PEOPLE SAY ABOUT SOLOMON DESIGNS
WordPress SEO Strategy
No campaigns are the same and at Solomon Designs, we tailor the overall strategy to your needs. We offer SEO packages that meet the needs of different budgets.
We can help:
WordPress SEO Audit & SEO Analysis
If you have an established WordPress website, we’ll do a detailed SEO audit to determine what changes, additions, and modifications need to be made to boost your rankings and visibility in the search Appearance. We’ve worked on hundreds of WordPress sites, so we know what needs to happen to boost your Search Engine Ranking.
Our services
We provide:
Expert setup and optimization of Google Analytics for your WordPress website, allowing you to view data about your site visits, page views, clicks, customer demographics, etc.
Professional setup for your Google Search Console in order to optimize your WordPress website performance on Google search engines.
Your WordPress website will be optimized to appear more often and with a higher ranking and frequency for your defined keywords.
On-site search engine optimization that will strengthen the performance of your WordPress website leads to better visibility across all search engines. We work on tasks such as H1 tags (header tags), title tags, META tags, 301 redirects, eliminate 404 errors, image alt tags, HTAccess & robots.txt file, broken link check, site speed optimization, and mobile optimization. We also refine your content by changing pieces of content to complement your target keywords.
A monthly report detailing performance for your keyword rankings, website traffic, and search traffic reports in order to demonstrate growth and improve strategy month over month.
Through user experience improvements, website copy, and optimizing the design and layout of your website, we get more business from your website traffic.
Create SEO-optimized content to help boost your website rankings and keyword targeting. Content pieces may include and are not limited to articles, blog posts, how-to articles, lists, infographics, and more.
Go through our specialized checklist of Technical SEO for your WordPress website to detect, fix and or report any issues that hurt your search engine results and performance.
A dedicated and knowledgeable account manager who will provide custom solutions to the specific digital challenges facing your business, available to answer all questions and email support.
WordPress SEO Checklist: Tips to Improve Your Search Rankings
-Choose a Reliable Hosting Provider
-Install an SEO-friendly WordPress Theme
-Integrate a WordPress SEO Plugin
-Set Your Preferred Domain
-Check Your Site’s Visibility Settings
-Enable SEO Friendly Permalinks
-Verify Your Site with Google Search Console
-Submit Your XML Sitemap
-Optimize Pages & Posts
-Use Keyword Research Tool
-Create Great Content for SEO
-Set Custom URLs for Pages & Posts
-Use Optimized Page Headings
-Use Internal Linking
-Use Optimized File Names for Images
-Add Alt Text to Images
-Install a Caching Plugin to Improve Site Speed
-Optimize Images
Our services
Images play an indispensable role in content. They break up text, provide visual context, and can often convey messages more powerfully than words alone. However, it’s not enough to just insert images; image optimization is paramount. This involves ensuring images are of the right size, quality, and format. For many websites, PNG images are preferred due to their lossless compression, meaning they retain quality even when file size is reduced. Moreover, these images, when combined with accurate meta descriptions, can significantly boost a site’s SEO, making it more discoverable on search engines.
E-shop Optimization
But SEO and content aren’t the only components of a successful digital strategy. For e-commerce businesses, shopping carts are a crucial element of their online operations. A user-friendly shopping cart experience can greatly enhance conversion rates, translating website visits into sales. Moreover, ensuring that these shopping carts are optimized for speed and user experience can reduce cart abandonment and improve the retention rate of customers, ensuring they return for future purchases.
Speed Optimization
We’re performance experts and we take pride in delivering outstanding customer satisfaction and user experience, too. We believe in building long-term relationships with clients because happy customers mean repeat business. Our team works hard to understand your needs and implement strategies that will grow your online presence.
Feel free to email or call us and find out what we can do for you. We are motivated to offer a consultation for your requirements. Let’s work together on High-Quality content.
Social Media Platforms
In our interconnected world, businesses also cannot afford to ignore social media platforms. These platforms offer a direct line of communication to customers, allowing for real-time feedback, engagement, and customer service opportunities. They also serve as crucial marketing channels, complementing traditional search engines and providing additional avenues for brand visibility and user acquisition.
Why choose us
We’re performance experts and we take pride in delivering outstanding customer satisfaction and user experience, too. We believe in building long-term relationships with clients because happy customers mean repeat business. Our team works hard to understand your needs and implement strategies that will grow your online presence.
Feel free to email or call us and find out what we can do for you. We are motivated to offer a consultation for your requirements. Let’s work together on High-Quality content.
Contact us now to schedule a free consultation via Zoom, Skype, or Google Meet to discuss your next website design project.
We can help:
COMPLETE THE CONTACT FORM AND GET A FREE QUOTE
If you have any questions regarding our WordPress Development Services or would like to have a chat about your project, our team is always happy to help.
COMPLETE THE CONTACT FORM AND GET A FREE QUOTE
If you have any questions regarding our WordPress Development Services or would like to have a chat about your project, our team is always happy to help.
contact form
LATEST POSTS
Read our latest posts about WordPress.
What is Google Page Speed Insights tool
How to do SEO on a WordPress Website
What is Google Speed Insights?
WordPress Website Builder
