What Is B2B SEO and what is the difference between B2B & B2C SEO?
Business-to-Business (B2B) SEO is a strategy using various techniques that’s goal is to increase organic search engine traffic and rankings. A successful B2B SEO strategy places a business’ website in front of people who are actively looking to engage the services they offer or buy the products they sell. That means that someone actively researching the product or service offered reaches the company’s website.
When we’re comparing B2B vs. B2C, the big difference is that of the audience. It’s important to recognize that the way professional services and products are bought is, in most cases, very different from consumers. This means the way we approach B2B SEO is going to differ from a B2C strategy.
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How B2B SEO Actually Works
At Solomon Designs, we are here to optimize your B2b business with a series of optimizations both on-site and off-site to achieve more usability, relevancy, and accessibility.
We can divide these optimizations into three main categories:
On-Page Non-Technical SEO. Referring mainly to any optimizations you implement on your content, such as optimizing a list of keywords such as long-tail keyword usage, High-Volume Keywords, meta descriptions, optimizing titles and headings, proper website design to achieve a decent user experience score, also referred to as “content SEO”.
On-Page Technical SEO. Any technical optimizations on your site from improving the load speed of your site, implementing a mobile-responsive design, structured data markup, AMP, SSL, improving XML sitemap, and so on. Often called just “technical SEO”
Off-Page SEO. Anything outside your website that will affect your SEO results. While there can be many different ranking factors that can be categorized as off-page, most of them will deal with High-Quality Backlinks quantity. Link building pointing to your website is the most expensive asset you can have online, not only for B2B SEO but for the overall digital marketing results.
SEO Best Practices
Landing pages give more opportunities to pick up organic search traffic. The importance of a well-constructed landing page to improve conversions and generate leads is crucial.
It’s important to think about B2b buyers’ needs throughout the keyword research process, as well as during content creation. This means that an SEO team needs to guide a Content Marketing Strategy that focuses on a piece of content that speaks directly to the buyer.
Keyword research can be both time-consuming and challenging, especially when it comes to aligning a keyword list with specific B2B content marketing tactics. In order to do this, we need to determine the type of content that appears in search engine results for priority keywords.
In recent years, Google has become much more intelligent when it comes to the user Search Intent behind search queries (related search volumes, for example). With this, we must reconsider the target keywords research process.
WHAT PEOPLE SAY ABOUT SOLOMON DESIGNS
Why choose us?
We’re performance experts and we take pride in delivering outstanding customer experience and internet user experience, too. We believe in building long-term relationships with clients because happy customers mean repeat business. Our team works hard to understand your needs and implement strategies that will grow your online presence.
Feel free to email or call us and find out what we can do for you. We are motivated to offer a consultation for your requirements. Let’s work together on High-quality Content.
Contact us now to schedule a free consultation via Zoom, Skype, or Google Meet to discuss your next website design project.
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