Business-to-Business (B2B) SEO is a strategy
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What Is B2B SEO and what is the difference between B2B & B2C SEO?
Business-to-Business (B2B) SEO is a strategy using various techniques that’s goal is to increase organic search engine traffic and rankings. A successful B2B SEO strategy places a business’ website in front of people who are actively looking to engage the services they offer or buy the products they sell. That means that someone actively researching the product or service offered reaches the company’s website.
When we’re comparing B2B vs. B2C, the big difference is that of the audience. It’s important to recognize that the way professional services and products are bought is, in most cases, very different from consumers. This means the way we approach B2B SEO is going to differ from a B2C strategy.
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How B2B SEO Actually Works
At Solomon Designs, we are here to optimize your B2b business with a series of optimizations both on-site and off-site to achieve more usability, relevancy, and accessibility.
We can divide these optimizations into three main categories:
On-Page Non-Technical SEO. Referring mainly to any optimizations you implement on your content, such as optimizing a list of keywords such as long-tail keyword usage, High-Volume Keywords, meta descriptions, optimizing titles and headings, proper website design to achieve a decent user experience score, also referred to as “content SEO”.
On-Page Technical SEO. Any technical optimizations on your site from improving the load speed of your site, implementing a mobile-responsive design, structured data markup, AMP, SSL, improving XML sitemap, and so on. Often called just “technical SEO”
Off-Page SEO. Anything outside your website that will affect your SEO results. While there can be many different ranking factors that can be categorized as off-page, most of them will deal with High-Quality Backlinks quantity. Link building pointing to your website is the most expensive asset you can have online, not only for B2B SEO but for the overall digital marketing results.
SEO Best Practices
Landing pages give more opportunities to pick up organic search traffic. The importance of a well-constructed landing page to improve conversions and generate leads is crucial.
It’s important to think about B2b buyers’ needs throughout the keyword research process, as well as during content creation. This means that an SEO team needs to guide a Content Marketing Strategy that focuses on a piece of content that speaks directly to the buyer.
Keyword research can be both time-consuming and challenging, especially when it comes to aligning a keyword list with specific B2B content marketing tactics. In order to do this, we need to determine the type of content that appears in search engine results for priority keywords.
In recent years, Google has become much more intelligent when it comes to the user Search Intent behind search queries (related search volumes, for example). With this, we must reconsider the target keywords research process.
WHAT PEOPLE SAY ABOUT SOLOMON DESIGNS
B2B SEO Statistics
B2B SEO is steadily growing and Solomon Designs is here to help. Here are some statistics:
57% of B2B marketers stated that SEO generates more leads than any other marketing initiative.
B2B (business-to-business) marketers receive 67% more leads if they have blog posts.
B2B SEO is growing rapidly as there is a variety of reasons, such as COVID-19 Pandemic: the world had to go virtual nearly instantaneously. Businesses using outdated digital B2b marketing practices had to play catch-up.We can help:
Why choose us?
We’re performance experts and we take pride in delivering outstanding customer experience and internet user experience, too. We believe in building long-term relationships with clients because happy customers mean repeat business. Our team works hard to understand your needs and implement strategies that will grow your online presence.
Feel free to email or call us and find out what we can do for you. We are motivated to offer a consultation for your requirements. Let’s work together on High-quality Content.
Contact us now to schedule a free consultation via Zoom, Skype, or Google Meet to discuss your next website design project.
We answer the most common questions about Web Design
B2B search engine optimization (SEO) is a digital marketing strategy designed to help B2B website pages rank higher in search engines, like Google and Bing. Unlike SEO for B2C, SEO in the B2B world tends to focus on keywords. It is a strategy whose goal is to increase organic traffic and search engines rankings. A successful B2B SEO strategy places a business’ website in front of people who are actively looking to engage the services they offer or buy the products they sell.
Content strategy is straightforward. Create Relevant Content around the keywords that you want to rank for. Valuable Content creation actually starts with keyword research tools. You can also find tail keywords that your competitors are ranking for that you’re not ranking for.
A buyer persona is a semi-fictional representation of your ideal customer. It’s based on market research, actual data about your existing customers, and a few (educated) assumptions. It helps you to understand and relate to a target audience that you want to market your products and services to.
B2B SEO is unique when compared to B2C SEO in several important ways, mainly because of the different target customers served.
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