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What Is B2B SEO and what is the difference between B2B & B2C SEO?

Business-to-Business (B2B) SEO is a strategy using various techniques that’s goal is to increase organic search engine traffic and rankings. A successful B2B SEO strategy places a business’ website in front of people who are actively looking to engage the services they offer or buy the products they sell. That means that someone actively researching the product or service offered reaches the company’s website.

When we’re comparing B2B vs. B2C, the big difference is that of the audience. It’s important to recognize that the way professional services and products are bought is, in most cases, very different from consumers. This means the way we approach B2B SEO is going to differ from a B2C strategy.

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How B2B SEO Actually Works

At Solomon Designs, we are here to optimize your B2b business with a series of optimizations both on-site and off-site to achieve more usability, relevancy, and accessibility. 

We can divide these optimizations into three main categories:

On-Page Non-Technical SEO. Referring mainly to any optimizations you implement on your content, such as optimizing a list of keywords such as long-tail keyword usage, High-Volume Keywords, meta descriptions, optimizing titles and headings, proper website design to achieve a decent user experience score, also referred to as “content SEO”.

On-Page Technical SEO. Any technical optimizations on your site from improving the load speed of your site, implementing a mobile-responsive design, structured data markup, AMP, SSL, improving XML sitemap, and so on. Often called just “technical SEO”

Off-Page SEO. Anything outside your website that will affect your SEO results. While there can be many different ranking factors that can be categorized as off-page, most of them will deal with High-Quality Backlinks quantity. Link building pointing to your website is the most expensive asset you can have online, not only for B2B SEO but for the overall digital marketing results.

SEO Best Practices

Landing pages give more opportunities to pick up organic search traffic. The importance of a well-constructed landing page to improve conversions and generate leads is crucial. 

It’s important to think about B2b buyers’ needs throughout the keyword research process, as well as during content creation. This means that an SEO team needs to guide a Content Marketing Strategy that focuses on a piece of content that speaks directly to the buyer.

Keyword research can be both time-consuming and challenging, especially when it comes to aligning a keyword list with specific B2B content marketing tactics. In order to do this, we need to determine the type of content that appears in search engine results for priority keywords.

In recent years, Google has become much more intelligent when it comes to the user Search Intent behind search queries (related search volumes, for example). With this, we must reconsider the target keywords research process.

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WHAT PEOPLE SAY ABOUT SOLOMON DESIGNS

The website was up and running on time and there was support every step of the way.

ANGELE & PHILLIPE ROSENBERG

WHYNOTART.COM

We really boosted our business with this fresh and modern Web Site.

TRICYCLE TEAM

TRICYCLE.GR

Kostas was amazing to work with. Excellent communication skills and very knowledgable. He was also extremely patient with us because we had some hiccups on our end. Would recommend him to anyone.

Bobby Palmer

Kostas can be trusted as a person to do what needs to be done if you communicate honestly and openly with him. My job became a real challenge and he handled it with professionalism and creativity to get me a better outcome than I could have imagined was possible. He stayed on budget and worked really hard around the clock to do an amazing job. I am super thankful to him and will definitely be using him again.

Shauna Naylor

hypnotherapyinsheffield.co.uk / healthandhealingsheffield.co.uk

Kostas kept to my ambitious schedule and is proficient in WordPress skills. This is my first experience with Upwork and it was positive.

Terry Little

tlittle.com

Kostas is amazing! Would highly recommend his services! Knows his stuff! Highly knowledgeable and timely! Trust him! I’ll be using him again, that’s for sure!

Joe Recchia

elitesolarconcepts.com

I’ve used Kostas for several projects and each time he gets the job done to the highest standard. He works to get the best result, not the easiest result. Well worth every penny and he’s competitive with his fee. Thumbs up from me for the fourth project now.

Shauna Naylor

hypnotherapyinsheffield.co.uk

Kostas did an excellent job on our website. I could not be happier with his work. His pricing was fair, his quality of work was exceptional, and he was a diligent problem solver. Looking forward to working with him again in the future.

Izzy Traub

vfxlosangeles.com

The website was up and running on time and there was support every step of the way.

ANGELE & PHILLIPE ROSENBERG

WHYNOTART.COM

The website was up and running on time and there was support every step of the way.

ANGELE & PHILLIPE ROSENBERG

WHYNOTART.COM

The website was up and running on time and there was support every step of the way.

ANGELE & PHILLIPE ROSENBERG

WHYNOTART.COM

The website was up and running on time and there was support every step of the way.

ANGELE & PHILLIPE ROSENBERG

WHYNOTART.COM

The website was up and running on time and there was support every step of the way.

ANGELE & PHILLIPE ROSENBERG

WHYNOTART.COM

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Why choose us?

We’re performance experts and we take pride in delivering outstanding customer experience and internet user experience, too. We believe in building long-term relationships with clients because happy customers mean repeat business. Our team works hard to understand your needs and implement strategies that will grow your online presence.

Feel free to email or call us and find out what we can do for you. We are motivated to offer a consultation for your requirements. Let’s work together on High-quality Content.

Contact us now to schedule a free consultation via Zoom, Skype, or Google Meet to discuss your next website design project.

COMPLETE THE CONTACT FORM AND GET A FREE QUOTE

If you have any questions regarding our WordPress Development Services or would like to have a chat about your project, our team is always happy to help.

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Solomon Designs team is passionate about WordPress. We build clean and responsive, fully featured and mobile-first orientated websites.
We combine our technical, creative and digital marketing expertise to bring you outstanding custom WordPress development services.
We take our work seriously and are continually expanding our knowledge and skills to better understand the business and web audience.
Your website is an investment in your business’s future and Solomon Designs team gives this the attention it deserves.