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WordPress Speed Optimization

Why Speed is Important

Fast loading pages improve user experience

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    WordPress Speed Optimization


    Why Speed is Important for Your WordPress Site?

    Fast loading pages improve user experience, increase your page views, and help with your WordPress SEO.

    Studies show that the average human attention span has dropped from 12 seconds to 7 seconds. That means you have very little server response time to show users your content and convince them to stay on your website.

    A lazy load means users will potentially leave your website before it even loads. On top of that, Google and other search engines have already started penalizing slower websites by pushing them down in the search results which means lower traffic for slow websites. They’ve indicated that site speed will play an even bigger role in their SEO and organic algorithm moving forward in the future.

    Plain and simple, if you want more traffic, subscribers, and revenue from your website or blog posts, then you must make your WordPress website fast!

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    What Slows Down Your WordPress Website?

    The primary causes for a slow WordPress website are:

    Web Hosting – When your web hosting server is not properly configured it can hurt your website speed.

    WordPress Configuration – If your WordPress site is not serving cached pages, then it will overload your server thus causing your website to be slow or crash entirely.

    Page Size – Mainly images that aren’t optimized for the web.

    Bad Plugins – If you’re using a poorly coded plugin, then it can significantly slow down your website.

    How to Check Your WordPress Website Speed?

    Often beginners think that their website is OK just because it doesn’t feel slow on their computer. That’s a big mistake.

    Since you frequently visit your own website, modern browsers like Chrome store your website in the cache and automatically prefetch it as soon as you start typing an address. This makes your website load almost instantly.

    However, a normal user who is visiting your website for the first time may not have the same experience. Actually, users in different geographical locations will have a completely different experience.

    This is why we recommend that you test your website speed using a tool like PageSpeed Insights test. It is a free online tool that allows you to test your website’s speed.

    After you run your website speed test, you might be wondering what’s a good website speed that you should aim for.

    A good page load time is under 2 seconds.

    However, the faster you can make it, the better it is. A few milliseconds of improvements here and there can add up to shaving off half or even a full second from your load time.


    How to improve the loading time of your website?

    Choose a better web hosting provider

    The major factor that influences the speed of a website is the hosting of your WordPress website. It seems like a good idea to host your new website on a shared hosting provider that offers “unlimited” bandwidth, space, emails, domains, and more. However, the point that we usually miss out on regarding this offer is that shared hosting environments fail to deliver good loading times on peak traffic hours.

    Use a lightweight WordPress theme/framework

    WordPress themes with a lot of dynamic elements, sliders, widgets, social icons, and many more shiny elements are immensely appealing to the eye. But remember this: if they have too many elements and higher file sizes, then they will definitely cause your webserver to lazy loading.

    Reduce image sizes

    Images are the major contributors to the size of a given webpage. The trick is to reduce the image size without compromising on the quality.

    Software version & performance

    Making sure you are using the latest software is also important, as software upgrades often fix bugs and enhance performance. Making sure you’re running the latest version of the software is very important.

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    Tips on how to make your website super fast

    • -Improve your hosting plan
    • -Understand HTTP requests
    • -Make image files internet-friendly
    • -Avoid Unused Plugins and Static Files
    • -Cut down on external scripts
    • -Optimize JS and CSS files

    Professional WordPress speed optimization services

    If you’ve ever struggled to use a slow website, you probably understand the value of Load Speed.

    However, not all WordPress websites operate the same way. As such, each site requires different settings and tools to help it run at maximum performance.  WordPress speed optimization is vital. Studies show that your conversion rates decrease an average of 4.42 percent for each second of load time. Additionally, longer wait times can also hurt your page rankings. Fortunately, you don’t have to be an expert to improve your website’s user experience.

    With Solomon Designs, you can nail WordPress speed optimization without lifting a finger. Our experts will analyze each feature of your site, and help you deliver lightning-fast performance.

    Contact us now to schedule a free consultation via Zoom, Skype, or Google Meet to discuss your next website design project.

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    We answer the most common questions about Web Design

    How to Check My WordPress Theme’s Loading Speed

    There are several online tools you can use to check your WordPress theme’s loading speed. These tools will analyze the content of a web page and generate performance results and suggestions to make that page faster. The performance results shared will vary by tool, but most will include load time, page size, and the number of server requests required to load the content on the page.

    What Speed Index Score Should You Be Aiming for in Google PageSpeed Insights?

    According to Paul Irish, who works on the Google Chrome team, the ideal Speed Index is less than 1000ms, which is equivalent to 1 second In order to improve, you need to get your Speed Index score as low as possible.

    Why is Google PageSpeed important?

    Having a quick WordPress website is vital in today’s fast-paced digital world. Users are generally extremely impatient and will exit sites that take too long to load. This means that If your site is slow, you could be losing a lot of website traffic. Added to this, speed affects how users interact with and engage on your site.

    What is Google PageSpeed?

    Google PageSpeed is a set of free tools which evaluate how quickly your website loads. It also gives your website two-speed scores of up to 100 – one for mobile users and one for desktop.

    Why WordPress Site Speed Matters

    When a person lands on your site for the first time, you only have a few seconds to capture their attention to convince them to hang around.


    If you have any questions regarding our WordPress Development Services or would like to have a chat about your project, our team is always happy to help.

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