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What is content marketing?

Content marketing is the development and distribution of relevant, useful content blogs, newsletters, white papers, social media posts, emails, videos, and the like to current and potential customers.

It is often used by businesses in order to achieve the following goals: attract attention and generate leads, expand their customer base, generate or increase online sales, increase brand awareness or credibility, and engage an online community of users. Content marketing attracts new customers by creating and sharing a valuable piece of content. It helps companies create sustainable brand loyalty, provides valuable information to consumers, and creates a willingness to purchase products from the company in the future.

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Content Marketing Types

Content marketing is the process of planning, creating, distributing, sharing, and publishing content via channels such as social media, blogs, websites, podcasts, apps, press releases, print publications, and more. The goal is to reach the target audience and increase brand awareness, sales, engagement, and loyalty.

Content Marketing Types are:

• Blogging – This type of content marketing involves creating original content on a regular basis. It can include articles, videos, podcasts, or other forms of media.

• Email Marketing – This type of content includes emails that are sent to subscribers. These emails can contain information about new products, promotions, or special deals.

• Infographics – An infographic is a visual representation of data. They are often used to explain complex concepts in an easy-to-understand format.

• Podcasting – This type of helpful content is similar to radio shows. People listen to them while commuting, exercising, or doing chores. Podcasts are usually recorded live, so people can ask questions and interact with the host.

Content Strategy

Today, more content marketing mediums and methods exist than ever before in the history of the world. That means that the number of strategies is even greater.

With Solomon Designs, you can gain the materials and knowledge you need for an amazing content marketing strategy. A content marketing strategy is the content marketing plan for building an audience by publishing, maintaining, and spreading frequent and consistent content that educates, entertains, or inspires to turn strangers into fans and fans into loyal customers. We create and promote awesome, useful, informative, educational, and inspirational content that will reach your audience at the right time.

WHAT PEOPLE SAY ABOUT SOLOMON DESIGNS

The website was up and running on time and there was support every step of the way.

ANGELE & PHILLIPE ROSENBERG

WHYNOTART.COM

We really boosted our business with this fresh and modern Web Site.

TRICYCLE TEAM

TRICYCLE.GR

Kostas was amazing to work with. Excellent communication skills and very knowledgable. He was also extremely patient with us because we had some hiccups on our end. Would recommend him to anyone.

Bobby Palmer

Kostas can be trusted as a person to do what needs to be done if you communicate honestly and openly with him. My job became a real challenge and he handled it with professionalism and creativity to get me a better outcome than I could have imagined was possible. He stayed on budget and worked really hard around the clock to do an amazing job. I am super thankful to him and will definitely be using him again.

Shauna Naylor

hypnotherapyinsheffield.co.uk / healthandhealingsheffield.co.uk

Kostas kept to my ambitious schedule and is proficient in WordPress skills. This is my first experience with Upwork and it was positive.

Terry Little

tlittle.com

Kostas is amazing! Would highly recommend his services! Knows his stuff! Highly knowledgeable and timely! Trust him! I’ll be using him again, that’s for sure!

Joe Recchia

elitesolarconcepts.com

I’ve used Kostas for several projects and each time he gets the job done to the highest standard. He works to get the best result, not the easiest result. Well worth every penny and he’s competitive with his fee. Thumbs up from me for the fourth project now.

Shauna Naylor

hypnotherapyinsheffield.co.uk

Kostas did an excellent job on our website. I could not be happier with his work. His pricing was fair, his quality of work was exceptional, and he was a diligent problem solver. Looking forward to working with him again in the future.

Izzy Traub

vfxlosangeles.com

The website was up and running on time and there was support every step of the way.

ANGELE & PHILLIPE ROSENBERG

WHYNOTART.COM

The website was up and running on time and there was support every step of the way.

ANGELE & PHILLIPE ROSENBERG

WHYNOTART.COM

The website was up and running on time and there was support every step of the way.

ANGELE & PHILLIPE ROSENBERG

WHYNOTART.COM

The website was up and running on time and there was support every step of the way.

ANGELE & PHILLIPE ROSENBERG

WHYNOTART.COM

The website was up and running on time and there was support every step of the way.

ANGELE & PHILLIPE ROSENBERG

WHYNOTART.COM

Why is content marketing important?

Content is the foundation of just about every type of online customer interaction. From search and discovery through consideration and on to conversion, content helps consumers make decisions. Content marketing helps brands maximize their return on investment in content by ensuring that each content asset whether a blog post, email, article, infographic, video, or any other format reaches the most receptive and relevant audience.

If you’re not including content marketing as part of your marketing strategy, you’re missing an opportunity to connect with and educate your customers and prospects. Content marketing allows you to build trust and relationships, and it gives your prospects and customers the information they need to better evaluate your products and services before making a purchasing decision.
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Benefits

The more content you have on your site, the more customers and prospects have to read. They’ll stick around to click through blog posts or infographics, and they’ll learn more about you and your products in the process.

Every time you add a new post to your blog, that’s another page search Engines can index. More pages don’t always equal more search traffic, but they do help you rank for keywords and show up in more search queries.

People search the web for something because they have a problem. If you have a solution, you can educate these customers about their options by developing content that addresses their pain points.

When you provide valuable content to existing customers, whether it’s email newsletters or topics on your blog that is relevant and helpful, you’re building relationships and increasing the likelihood that customers come back to you when they need to buy something again.

Why choose us

At Solomon Designs, we follow the best practices. We can provide relevant content. That means appealing to customers based on their interests, not just what your company thinks is important. We can give customers and prospects valuable information that we’ll find and address.

We build trust and increase awareness of your company by publishing content on an ongoing, regular basis. We will deliver your content on a regular schedule, and make sure it’s high-quality content that aligns with your brand voice. Our team works hard to understand your needs and implement strategies that will grow your online presence.

Feel free to email or call us and find out what we can do for you. We are motivated to offer a consultation for your requirements. Let’s work together on High-quality Content.

Contact us now to schedule a free consultation via Zoom, Skype, or Google Meet to discuss your next website design project.
We can help:

COMPLETE THE CONTACT FORM AND GET A FREE QUOTE

If you have any questions regarding our WordPress Development Services or would like to have a chat about your project, our team is always happy to help.

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Solomon Designs team is passionate about WordPress. We build clean and responsive, fully featured and mobile-first orientated websites.
We combine our technical, creative and digital marketing expertise to bring you outstanding custom WordPress development services.
We take our work seriously and are continually expanding our knowledge and skills to better understand the business and web audience.
Your website is an investment in your business’s future and Solomon Designs team gives this the attention it deserves.