B2B SEO: Why Is It Unique?

Business-to-Business (B2B) search engine optimization (SEO) is a digital marketing strategy designed to help B2B website pages rank higher in search engines, like Google and Bing. It is a strategy whose goal is to increase organic search engine traffic and rankings. Unlike SEO for B2C, SEO in the B2B world tends to focus on keywords that key decision-makers within companies search for while at work. A successful B2B SEO strategy places a business’ website in front of people who are actively looking to engage the services they offer or buy the products they sell.

One of the biggest differences between B2C and B2B SEO is the number of potential customers who are involved in the buying process. B2C SEO targets one customer at a time.

For B2B companies, a single transaction might require approval from several decision-makers. These players could include the economic buyer, the user buyer, the technical buyer, C-suite decision-makers, and the team that will be using your product or service the most.

The B2B keyword research strategy will reflect all of these different decision-makers and what they’re searching for. A B2B SEO specialist like Solomon Designs can help you find the pain points or specific needs of each one. In other words the bottom of the funnel keywords; target Keywords that people search for when they’re ready to buy. These are keywords that we’ll ultimately create blog post content creation with 100% Unique Content as every single landing page needs a 100% hand-written Piece of Content.

B2B SEOs need to really nail the keyword research skills. We need to adapt to the audience we’re serving and dig deep to find search queries that align with your audience’s search intent and stack across the B2B sales funnel.

It’s all about finding specific Keyword Tools that allow us to target a specific audience with Quality Content that pushes them through to the next stage of the funnel.

Effective B2B SEO strategies focus on attracting the right site traffic that is specifically looking for the products or services on offer. We go niche, know your audience and demonstrate why your offering is the solution to their problem.

Remember that the core idea of SEO is to deliver value to this target audience, and this is why SEO has to be approached differently for a B2B organization, mainly because of three different things:

The nature of the product/service offered: B2B products or services are typically designed to help the client’s business to perform better in a tangible way (i.e. help our client grow their profit).

The sales cycle and life cycle of the product/service: a B2B sales cycle is typically longer than its B2C counterpart, and there can be multiple decision-makers involved in the purchase decision. In B2B SEO this would translate to the need of developing different content to target these different decision makers (that often have different roles and needs).

The specific needs or requirements of your B2B prospects: typically B2B decision-makers have to be ‘convinced’ in a logical way that your product/service can indeed help their company. This can result in the need for more technical, data-driven Content Development in our SEO Valuable Content.

Our SEO Content Assistant will optimize your relevant content for multiple keyword targets and catapult your ranking factors higher in search results.

Why Choose Us?

We’re performance experts and we take pride in delivering outstanding customer experience and user experience, too. We believe in building long-term relationships with clients because happy customers mean repeat business. Our marketing team works hard to understand your needs and implement strategies that will grow your online presence.

Feel free to email or call us and find out what we can do for you. We are motivated to offer a consultation for your requirements. Let’s work together on High-Quality content.

Have Fun and enjoy your time with Solomon Designs!

Categories: Blog Posts

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