Having your own domain name for your business is very important. Having the right domain name is equally important. And here is why:
#1. Credibility
Whether it’s small or big, your business will earn credibility if you have your own domain name. To put it in simple words, it shows that you take your potential clients seriously, that you are aware that the markets are shifting to digital communication and that you are willing to invest in your business – if you expect potential clients to invest in your services as well. Not only will you look professional, but you will also gain trust and respect, as you will be showing your visitors that you value your work and your business and you expect them to value it as well. And remember: you don’t need to spend a lot of money for a domain name. You just need to find the right people!
#2. Visibility
When picking the domain name for your website you need to remember the following 3 important things:
-keep it short
-make it easy to remember
-keep it easy to type
The right domain name is going to improve both your marketing and visibility as it can offer search engines the opportunity to find you a lot more easily. It can also save you from spending a fortune on SEO, since it will be able to deliver clients with half the effort. It can be related to the wider business area you are active in, or it can be some keywords put in the right order. It can be the name of a geographical area or just a name. Whatever you do, make sure it’s recognisable and you will be rewarded with visibility, traffic and reputation. And remember, a good domain name does 50% of the work. The other 50% is SEO and professionalism 😉
#3. Up-to-Date
Who’s the coolest, most modern, most up-to-date professional in the Web? You are. If you have your own domain name you make a statement to the visitors of your website, that you are forward thinking, you are a member of the digital world and you are incorporating new technologies to your business. Especially in areas where competitors don’t really engage in new technologies and the internet, it would be a great step ahead of the competition if you would make the difference and actually create your own domain name for your business.
#4. Traffic
Sometimes the right domain name can bring you more traffic than the search engines ever could. If, for example, you have a company that is doing logistics in the Nederlands and your website is called “www.logistics.nl”, then it is more possible to have direct type-in traffic, than by putting the name of your business or something relative. Many people that wonder around the web choose to bypass the search engines and type the keyword of whatever it is they’re looking for, followed by the generic top-level domain (like .net, .com, .net, .nl, .co.uk etc). If you have the right domain name, they’re yours!
You can also have very impressive search engine ranking, if your keywords are to the point and “high quality“.
#5. Mobility
Your domain name is yours. And this means is that you can take it with you wherever you go, if/when you decide to move. It is not rare that customers are sometimes not satisfied by specific web hosting providers and choose to move on to another one with, probably, faster hosting and maybe better customer support. If, for any reason, you decide to transfer to another web host, or even your own, you can take your domain name with you and continue with your business normally. On the other hand, if you don’t own your domain name, you will be forced to get a new url and waste all hard work you did on branding and marketing, while using your original domain name.
#6. Branding
When you have your own business and your premium domain name, you ‘re making an investment in your brand, which actually protects it. The domain name is a very important part of your branding and it is the online identity of your business.
What this means is that your competitors cannot use the same domain name, but they can use something similar. Obviously, this would not be a very wise choice for them, as they will appear to be copying your business and that’s not a good public image for them. This will help you secure your clients who will know who you are and will be able to separate you from the competition.
Have Fun and enjoy your time with Solomon Designs!
