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Content writing

What Is Content Writing?

What Does a Content Writer Do?

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    Content writing


    What Is Content Writing?

    Content writing refers to creating content for online marketing purposes. With content, businesses can attract leads and foster positive connections with their audience, ultimately pushing them down the sales funnel.

    Content writing is the process of planning, writing, and editing web content, typically for digital marketing purposes. It can include blog writing and articles, scripts for videos and podcasts, as well as pieces of content for specific platforms. Since a myriad of companies is fighting for the same audience’s attention, they need high-quality, targeted content to cut through the clutter and reach potential customers.

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    Content writing tips

    At Solomon Designs, we create:

    A Head-Turning Headline

    The headline determines whether audiences will read the rest of the work. If the headline doesn’t spark interest, stir an emotion or make the reader want to learn more about the topic, you simply won’t achieve the desired results with the piece of content.

    Write in a Unique Voice

    The content you publish is the voice of your company and it should be unique to your company’s personality. It’s important to align the tone of content writing to your target audience, business goals, and buyer persona. A buyer persona is an abstract depiction of your ideal customer. It is founded upon qualitative and quantitative data from market/competitor research and existing customer profiles. Users often have very different expectations when using search engines, and, in its guidelines, Google talks a lot about how to understand what users are looking for when using different queries. Providing exhaustive answers to user queries increases the chances of your Content creation process being rated as quality.

    What Does a Content Writer Do?

    Content writers specialize in SEO Content Writing. Some writers are skilled in a wide range of writing styles and topics, while others specialize in writing for a niche topic. Content writers are everywhere employed by private companies, government organizations, and by themselves on a contract basis as freelancers. Here are some of the most common types of content writers who are responsible for crafting unique content:

    Blog Writer

    Blog writers are masters of creating conversational, compelling content. They know how to write content that speaks to the intended audience and keeps them reading often with humor and other forms of entertainment. Blog posts are highly entertaining for readers and typically serve a purpose, especially to loyal brand followers. Engaging blog content fuels organic website traffic. Companies that hire skilled blog writers who implement search engine optimization (SEO) techniques typically discover a 55% increase in visitors to their site.

    Like journalists, blog post writers perform research and often interview subject matter experts before writing the high-quality content people want. They understand that premium copy ranks higher on the search engine results page (SERP) and work to curate their messages to fulfill those needs.


    Copywriters are skilled wordsmiths experienced in crafting various Types of Content Writing for digital and, sometimes, print. They’re well-versed in countless topics and strategies designed to engage a specific audience. Copywriters commonly focus on writing cohesive website copy that flows seamlessly from one content type to the next, encompassing Long-Form content, site articles, product descriptions, infographics, sales collateral, and blog topics. They understand that each piece of copy has a distinct purpose and know, how each piece fits together.


    Ghostwriters take on writing projects that companies, business owners, and authors don’t have the time to do. They’re highly experienced in writing for different tones and voices to match existing content. Online newsletters and leadership messages from CEOs are often written by ghostwriters who have studied the brand’s voice and image. Ghostwriters often finish work for authors who are limited on time and resources. They also write eBooks, articles, white papers, and other forms of content.

    Technical Writer

    A technical writer is a Content creator that has expert-level knowledge of math, science, or technology-related concepts. They’re skilled in turning highly technical topics into easily understood copy, which may include information about complex processes, components, and how to perform certain functions. They communicate with experts in the field to enhance the quality of the content and ensure the accuracy of its information. Technical writers are extremely detail-oriented and methodical in their approach to creating articles, guides, manuals, and FAQs.


    Think in terms of ranking factors

    In line with your company’s own commercial objectives, there are also Google’s preferences to keep in mind. So content writing isn’t just pleasing your readers; it’s about pleasing Google too. That’s why it’s important to know the specific ranking factors Google looks at. There are more than 200, but 10 of the most prominent are:

    Content quality: Is your writing accurate, relevant, and user-friendly?

    Backlinks: Do other sites link to your content?

    HTTPS: Is your site secure?

    User experience: Is your content visually and informationally valuable and easy to engage with?

    Mobile-first: Is your site optimized for mobile screens?

    Page speed: Does your page load in 2 seconds or less?

    Direct traffic: Do users come directly to your site, or do they have to Google you first?

    Content depth: Is your content more comprehensive than similar pages on the web?

    Behavioral signals: Do people share, comment, and mention your content?

    Schema: Is your content easily understood by search engines?

    We can help:

    Why choose us?

    At Solomon Designs, we follow the best practices. We can provide relevant content. That means appealing to customers based on their interests, not just what your company thinks is important. We can give customers and prospects valuable information that we’ll find and address. 

    We build trust and increase awareness of your company by publishing content on an ongoing, regular basis. We will deliver your content on a regular schedule, and make sure it’s high-quality content that aligns with your brand voice. Our team works hard to understand your needs and implement strategies that will grow your online presence.

    Feel free to email or call us and find out what we can do for you. We are motivated to offer a consultation for your requirements. Let’s work together on High-quality Content.

    Contact us now to schedule a free consultation via Zoom, Skype, or Google Meet to discuss your next website design project.


    We answer the most common questions about Web Design

    What is SEO Content Writing? 

    SEO writing requires analytics proficiency and high-quality copy skills. It’s the convergence of data science and art.

    What are the main types of content writing?

    Content writing can be split into two categories: content marketing and copywriting. The former includes things like blogs and e-books, while the latter encompasses website and ad copy.

    How Long Does It Take for Content Marketing to Work?

    Remember that the fruits of your labor take time to show when it comes to content writing. Give your unique content time to get indexed by Google and backlinked by reputable sites. Small and medium-sized businesses should give their content marketing strategy between six and nine months to produce noticeable results.

    Why Does Your Business Need Content Writing?

    Businesses should view content writing as a good investment that, when nurtured, yields conversions and customer loyalty. Content writing lays the foundation for a strong online presence, which is crucial in today’s digitally driven world.

    Why Is Proper Content Writing Important?

    When most people hear “content writing”, they think “writing articles”. However, writing content isn’t just important for blog posts. In fact, content writing is important for all types of different content formats.

    Does Content Marketing Really Work?

    Yes, data has overwhelmingly shown that content marketing drives growth. According to a study by the Content Marketing Institute (CMI), 91% of B2B marketers use content marketing to reach customers. That is because these marketers have seen positive results generated by their unique content and believe it is one of the most effective ways to reach three out of 10 American adults who say they are “almost constantly” online. When you curate your content in a way that appeals to your target audience, you have the greatest chance for success. Plus, you are reaching them in places they already frequent.


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