Ecommerce SEO Services: Optimize Your Online Store for Sales
Struggling to get your online store found in search results? Professional ecommerce SEO targets the unique challenges of product-based websites. Unlike standard SEO, ecommerce SEO focuses on optimizing product pages, category structures, and technical performance specifically for platforms like WooCommerce and Shopify to drive qualified traffic that converts to sales. Our ecommerce SEO services fix thin content, poor site architecture, and slow page speed—the core issues holding back your store’s visibility.
Link building
You need to think about which internal links (from within your website) and external links (from other sources) you link to and from. You also need to keep on top of other resources linking back to you for authority. Internal links are an important element within your e-commerce SEO strategy. They indicate topical relevance between pages which adds more context. They also help search engines understand which of your pages are more popular or useful. These internal linking best practices will make your SEO much more efficient.
Optimize For Mobile
If your site isn’t mobile-optimized, you’re at a serious search disadvantage. Evolving user habits make responsive design essential from both an SEO and user experience perspective.
Add Customer Reviews
Search engines treat customer reviews as new website content and engagement, which are all factors that influence rankings. Improve your eCommerce SEO strategy by adding customer reviews to significantly improve the user experience by adding third-party credibility to your business.
Create Dynamic Meta Descriptions
The meta description appears directly below a page title in the SERPs. Google doesn’t read what you write in the meta description, but your customers do. In addition to the title and the URL, it’s the only information they have on your site before they decide whether or not you get their click.
For eCommerce sites that offer thousands of products that often get replaced seasonally, finding a way to write engaging meta descriptions at scale is a challenge. Some companies invest the time creating a unique description for every page, but that’s not feasible if you’re a small business or major department store retailer.
Technical setup
Optimize the technical part of your web store: for example HTTPS, mobile-friendliness, page speed, indexation, XML sitemap (this is the index for Google), etc.
ECommerce SEO Best Practices
While it might seem like a huge challenge to build your SEO rankings, you can make a positive start by letting us, apply some best practices. In time, this increases your chances of visibility and gaining more organic leads and customers.
Keyword Research
The core of any effective eCommerce SEO optimization strategy starts with keyword research. Making sure you are targeting the primary keyword is essential to your SEO efforts. Focusing on the wrong target keyword stuffing can negatively impact your impressions and bring low-converting traffic to your business. Like with all SEO campaigns, e-commerce SEO should begin with keyword research. Informational keyword intent is used in SEO to describe the type of information the searcher is looking for. Ecommerce Keyword intent is the intention behind a search query. You can identify it by looking at the specific phrases and terms people use when looking for an item online. Use keyword research to create highly relevant page URLs and subdirectories.
Ecommerce Site Architecture
How the pages on your site are organized and structured affects your search engine rankings. It also affects your user experience (UX). Basically, you want to make it easy for actual visitors and search engines to find stuff in your store. Ecommerce site architecture, or structure, is how you set up your navigation, category pages, and product pages. At its core, it’s about getting the best, most relevant content in front of users and reducing the number of times they have to click to find it. Make it simple and scalable. No page should take more than three clicks to get to from any other page.
Content
Optimize your content with search terms for which you would like to be found: including your URL, H1 header, content, meta description, and meta title. Help Google understand and appropriately present your content by providing explicit information about the meaning of your page with structured data. A flat website architecture ensures that most of your content lives within 3 clicks from the homepage. This type of structure enables users to find your product pages more quickly. It also ensures that PageRank flows more efficiently through your site.
User experience
Google leverages user statistics to determine which sites will rank on their search engine and in which order. This includes time on page, bounce rate, conversion rate, load time, etc. Ultimately, they want to know: can users find what they are looking for? Are you a reliable source of information? Proving so to Google can mean ranking on their first page of search results. And with 75% of people never looking past page 1 for their answer, this can add major value.
Why choose us?
We’re performance experts and we take pride in delivering outstanding customer experience and internet user experience, too. We believe in building long-term relationships with clients because happy customers mean repeat business. Our team works hard to understand your needs and implement strategies that will grow your online presence.
Feel free to email or call us and find out what we can do for you. We are motivated to offer a consultation for your requirements. Let’s work together on AMAZING Content.
Contact us now to schedule a free consultation via Zoom, Skype, or Google Meet to discuss your next website design project.
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