What to look for in a web host #2 1

What to look for in a web host #2

Web hosting is important and to avoid making a mistake that could cost you a lot, make sure you look for the following: #2 Is e-mail included? We mentioned in a previous article how important it is to have an email address associated with your domain name. As we said, not only does it look more professional, but it actually is. Think about yourself: don’t you take a company more seriously if their e-mail is associated with their domain name? Well, that’s how it goes for everyone else as well! So pay attention to this: a good hosting package will also provide you with (at least) an email address related to the domain name of your website. Make sure you Read more…

What to look for in a web host #1 2

What to look for in a web host #1

Web hosting is important and to avoid making a mistake that could cost you a lot, make sure you look for the following: #1 Reliability, Uptime & Downtime The first thing you need from your web host is reliability. This is why you have to know the uptime and downtime of the website, which means how long it will be online/up and how long it will be offline. Downtime is necessary for various reasons and it can be scheduled or it can be unpredictable and unscheduled, with result to causing many problems to you and your business.  To be more specific, when your site is down (either for maintenance or for other unforeseen reasons) visitors will not be able to Read more…

Types of Web Hosting 3

Types of Web Hosting

Now that you know what web hosting is, it’s time to talk about the different types of web hosting Shared Hosting In the previous article we explained what is a server and how it is used. Most of the websites you see online are being hosted on shared hosts or servers. Shared means that many other different files from websites all over the world are also kept at this very same location. If this makes you feel a little uncomfortable, think that these files do not interact in any way and that this is a very cheap way of web hosting. Dedicated web hosting If you have an international company and you are willing to pay more, then this is Read more…

What is Web Hosting? 4

What is Web Hosting?

There is always the possibility that this is the first time you actually wonder about this. It’s very simple: What is a website? Essentially, it’s a lot of electronic files that need to be stored somewhere, in order for the whole world to have access to them and basically navigate through it. Since you cannot store them in your hard disc, you have to find a “server” that you trust and a hosting provider to “host” the files on this server. There are plenty of hosting providers with many different kinds of servers, some of which are just parts of datacenters, which is basically a lot of servers. When someone-somewhere visits your website, they actually see these files by using Read more…

The importance of Web Design #5 5

The importance of Web Design #5

Web design is extremely important for a website as it can either lift it to the top, or bury it to the bottoms of rankings. And here is why: #5 Call To Action Even if you have the most awesome website in the known universe, you still need your web designer to do something extremely important: Call To Action. Your website visitors are finally there, they’re looking around and they haven’t left within the first 15 seconds. Now is your chance to have them do the one thing you want from them. What is that? Well, that depends. You might want them to subscribe to your newsletter or fill a contact form, maybe use a special discount, download a gift Read more…

The importance of Web Design #4 6

The importance of Web Design #4

Web design is extremely important for a website as it can either lift it to the top, or bury it to the bottoms of rankings. And here is why: #4 Customer Service Once upon a time, people would either call a business or physically go there, in order to interact and see if they are willing to cooperate with them. If they would call, the person that would answer the phone should be polite, cooperative and willing to offer the best possible service. If they would visit, the welcoming area and the reception would prepare them about what they should expect. A clean, professional and beautiful environment always prepares for the quality of customer service the business can offer. At Read more…

The importance of Web Design #3 7

The importance of Web Design #3

Web design is extremely important for a website as it can either lift it to the top, or bury it to the bottoms of rankings. And here is why: #3 First Impression The moment you click on a web address and see the website that appears in front of you, a first impression is immediately created. This first impression is fundamentally formed by the layout. It can either be appealing to the users who will engage with it, or it can be the opposite and send them away. Moreover, your website design and development shows how seriously you take your business and the quality of your aesthetics. What this means, is that if your website has unappealing design and it Read more…

The importance of Web Design #2 8

The importance of Web Design #2

Web design is extremely important for a website as it can either lift it to the top, or bury it to the bottoms of rankings. And here is why: #2 SEO The human brain learns how to read quickly from a young age and a simple way to do this is by looking for the most important information at the top left area of a website, a book, or a magazine. The smart web designer will know where to put the right info, so as to make navigation as easy as possible for the visitors. Arranging your website properly will then lead to better SEO, as the most essential keywords should be put exactly there: at the HTML text your Read more…

The importance of Web Design #1 9

The importance of Web Design #1

Web design is extremely important for a website as it can either lift it to the top, or bury it to the bottoms of rankings. And here is why: #1 Navigation It is definitely the most important part of a website, as it can either help a visitor find his way and decide to return, or it can confuse the visitor and send him/her directly to a competitor. Especially if your website consists of many pages, you should be extra careful considering your web design. A typical website navigation should be pretty obvious through labels or a navigation bar. However, that’s not always the case. As we try to differentiate our website from the others, we often choose alternative ways Read more…

Why SEO? #7 10

Why SEO? #7

SEO seems to be the talk of the town lately and there are reasons for this. Do you want to know why? #7 Branding SEO means “Search Engine Optimization” and it is the procedure of increasing both the quality and quantity of website traffic, through non-paid (organic) search engine results. If you have read what we wrote in the 6 previous articles, then you are by now aware that in order to get more clicks and ultimately more clients, you need SEO. What you do not know yet, is that these clicks are also building your brand. The more people see your website, the more visible it becomes. In other words, SEO is also doing your branding for you, by Read more…