#2 Create a sense of authenticity, increase your website traffic
Attracting more visitors means that more people intersting in your busines. What is it that makes them interested? Authenticity, is one of these factors that can attract people’s interest. Social Media is the right means to communicate your messages to the public.
Marketing and advertising are crucial elements of any business development strategy. Take in mind the more intangible yet critical importance of business authenticity. A good starting point is to think about how your business engages with people. So how do you nurture authenticity? Particularly when you cannot develop face-to-face relations within a digital platform? Social media can help you. Consider Facebook’s upcoming changes to newsfeed. They reflect the trend toward content that shows more heart and encourages. They forge of deeper connections.
What people want now is not a more good product or service, it’s an experience. An experience that is more honest and transparent, more authentic. The most virtual our lives get, the more we hunger after something genuine. Authentic businesses inspire and prosper.
The “Our Story” page is usually meant to create a more “human” profile for your business. The Social Media can actually make a difference towards this direction. So, if, for example, you support the local economy, you must show it through your Social Media posts. Any material that related to your actions, they can play a role to your business profile and target group.
Many people are interested in businesses with authenticity, that they can relate to. People can see how the members of your business act as a group or for specific causes. As a result, they can easily connect with your business and follow your updates. Your Social Media can connect you with potential clients in a more meaningful way. That can create long-term relationships or co-operations.
Social media is everywhere and seems to be affecting everything. From the way marketers advertise and sell their products to how websites look. The social media have affected web design. Almost every website today has icons of the different social media. Social media pages have to match your business profile. It is important to match your social media page with your web design. This makes it possible to achieve consistency in how you promote your business. You can now customize your profile and grabs the attention of your viewers.
Social Media calendar is an important marketing tool.It allows you to plan and make sure that you’re sending the right message, to the right audience, at the right time. Helps you to keep all your marketing efforts focused on the same goal.
Social media increase authority, brand recognition, online visibility and traffic to your website. Social media boost your website’s traffic and improve SEO (search engine optimization). They make your SEO activities effective but also lucrative.
Measure Website traffic means to see the popularity of websites and individual pages. You can view the traffic statistics found in the web server log file. When any file is served, generate a hit. The page itself is a file, but images are also files. Par example, a page with 5 images could generate 6 hits (the 5 images and the page itself).
A page view is generated when a visitor requests any page within the website. A visitor will always generate at least one page view (the main page) but could generate many more. Tracking applications external to the website can record traffic.
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