#4 Customer Service
Once upon a time, people would either call a business or physically go there, in order to interact and see if they are willing to cooperate with them. If they would call, the person that would answer the phone should be polite, cooperative and willing to offer the best possible service. If they would visit, the welcoming area and the reception would prepare them about what they should expect. A clean, professional and beautiful environment always prepares for the quality of customer service the business can offer.
At our times, this first impression is usually formed by a business’s website. People visit it and they decide whether they feel your customer service will be good enough, or not. After all, what you offer to your website visitors is directly connected to your perception about them. A neglected website will make them feel that they will become neglected customers and they will leave as soon as possible, without engaging to any interaction with your business. An inviting website that show’s you’ve put a lot of effort in it, will lead them to expect excellent services.
Consequently, if you actually offer good customer service, make sure this is obvious through your website, as it is very important for most of your potential customers.
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