SEO seems to be the talk of the town lately and there are reasons for this. Do you want to know why?

#5 Know your Customers

SEO means “Search Engine Optimization” and it is the procedure of increasing both the quality and quantity of website traffic, through non-paid (organic) search engine results.

Quality SEO will bring traffic to your website, which means that more people will click it and wonder around its pages. Through Google Analytics, the tool that is used to analyse this traffic, you can learn various and incredibly valuable information about your potential customers.

You can see their gender, age, location, device used, what they searched for originally, when they are more active and many more. This can assist you form an idea about the profile of the people that visit your website, which means that you can make more informed decisions concerning your business strategy.

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Categories: SEO

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