SEO seems to be the talk of the town lately and there are reasons for this. Do you want to know why?
#3 Trust & Credibility
SEO means “Search Engine Optimization” and it is the procedure of increasing both the quality and quantity of website traffic, through non-paid (organic) search engine results.
If a Google searcher sees that your website appears somewhere at the top of their search results, they will immediately decide to trust you. Why? Because you’re there!
If you are there, this automatically means that you’re trusted by Google and if Google trusts you, searchers also trust you. If Google says you’re relevant, then you are. Being at the top of these rankings spontaneously builds credibility and for a business that depends on organic searches, this is vital.
Moreover, your SEO optimization can clearly show if visiting your website is a pleasant experience for users and, if your search rankings are high, this means that Google knows your visitors are happy with your website and recommends it!
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