SEO seems to be the talk of the town lately and there are reasons for this. Do you want to know why?

#2 Happy users

SEO means “Search Engine Optimization” and it is the procedure of increasing both the quality and quantity of website traffic, through non-paid (organic) search engine results.

Let’s assume that you pay for your website to be the first to appear when someone googles something relevant. Statistically, more people will click it and you will have more visitors. Surprisingly, though, nobody engages in any kind of transaction with your business, whether it is reading your website, shopping something or watching videos.

SEO can show you why and it can help you improve your website in all ways possible, by allowing you to realise the importance of optimal user experience. If, for example you use huge, bold, red letters for your blog, people will not be able to read it. You might not realise it, but huge, bold, red letters are really annoying for online readers in general and it could be the only reason why nobody reads your blog!

SEO helps you improve not only the aesthetics of your website, but also its structure and content. Moreover, Google can separate a pleasant or an unpleasant user experience and will not recommend a website that does not offer its visitors what they need. Quality SEO provides a positive user experience, which ultimately leads to Google trusting you that you will not let your visitors down.

Have Fun and enjoy your time with Solomon Designs!

Categories: SEO

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