SEO seems to be the talk of the town lately and there are reasons for this. Do you want to know why?
#1 Organic Search
SEO means “Search Engine Optimization” and it is the procedure of increasing both the quality and quantity of website traffic, through non-paid (organic) search engine results.
When people are looking for something online, they generally use search engines such as Google (which owns something like 75% of the overall search market), Bing, DuckDuckGo etc. If you want people to visit your website, you have to figure out ways for it to appear in their searches. Moreover, it needs to be one of the first ones that appear there, as most people don’t bother to move to the next page of their search.
This “organic” search is very important for businesses’ website performance, as it is the most effective way for visitors to engage in a transaction with the business. At this point we have to specify that SEO is only connected to Google’s search engine and you can only benefit from it if your target group is Google users. Of course, other search engines users are equally valuable, but it’s important to keep in mind that Google is clearly the leader.
Thus, if you want more people that belong to your target group visit your website and know about you and your business, you’d better optimize it properly and make sure that you (or your SEO specialist) understand Google Analytics.
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