You might think you know what a successful website looks like, but we would advise you to take a look at this series of blog posts that we have for you, with a valuable list of characteristics that you need to adopt, if you want your website to hit the top!

#8 Information

But no, not all kinds of information. Only those that actually interest the visitors of your website. You may think that if you put EVERYTHING in there, you will have better SEO and subsequently more visitors, but this could turn into a boomerang if you’re not careful with what you put out there.

First of all, people have limited time, so they’re not going to spend their whole day surfing through your website, no matter how interesting it actually is! If you want to keep them there, keep your texts short and get to the point.

Second, consider your business and think about what is it that a visitor wants from your website. Is it a restaurant? They probably came for the contact details or the menu. Is it a consulting firm? They came to see how serious you look and maybe look for your phone number or e-mail. Is it a web development firm? They’re probably here to see if your website is impressive enough and maybe learn a couple of things from your blog 🙂 Whatever it is that they’re looking for, you have to make it accessible!

Lastly, make sure you make everything clear to your visitors. If you want to put extra info (eg. if you have a travel agency and you need to put your planned organised trips in your website), make sure you’re clear about what exactly it is that they’re looking for, so that no misunderstandings are created and nobody get disappointed.

Have Fun and enjoy your time with Solomon Designs!


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