November 2, 2021

B2B SEO: Why Is It Unique? Business-to-Business (B2B) search engine optimization (SEO) is a digital marketing strategy designed to help B2B website pages rank higher in search engines, like Google and Bing. It is a strategy whose goal is to increase organic search engine traffic and rankings. Unlike SEO for Read more…

What Defines a Lead? As most of you probably know, a lead is an individual that you’ve collected some type of contact info from but hasn’t purchased from you yet. This could be via referral, email signup, or through various other direct or indirect marketing methods That also means it Read more…